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Words Matter
Our word choices make the difference between your readers (and potential donors) feeling lost and disinterested or being drawn into your organization's story.
My writing style is centered on plain language. Simply put, I care about why your eyes gloss over heavy, jargon-filled text and stay drawn into simple but well-crafted sentences. I believe in conversational tone, active voice and I can always find a way to say something more effectively.
From international NGOs, independent start-ups to the insurance industry, I've worked across the board in helping people create meaningful, results-based content. I do this through: story writing, web content, newsletters, donor appeals, social media creation and more.
If I've kept you interested until now, please continue to browse my recent articles and the services I offer. Let's chat more about how I can serve your organization's mission through the power of words.
After our second visit of the day, we took a moment to sit, eat and chat more with members of the Chucarasi community in Norte de Potosí (North of Potosí), Bolivia. After we finished a full meal of freshly grown potatoes and vegetables, the red bowl brimming with peaches was a welcome, refreshing dessert...
Lidia Chambi recalls stories from generations ago where farmers in her community grew hundreds of potato varieties. But as decades passed, the names, shapes and colours of these abundant varieties got lost along the way...
We’re quite the sight to take in. Thirteen men riding convoy style on motorcycles with support vehicles cushioning each end. When they all accelerate at the same speed, and the sun beams down on pavement, it almost looks like they’re swans gliding across a lake. On rough terrain, the journey is more difficult, navigating narrow pathways through mountains one by one...
For those of us living in the Northern Hemisphere, these are cold and dark days. Today—December 21—is the darkest of them all. I have a sort of desperate energy as I search for little glimpses of light wherever I can find them, watching out my window for pockets of sun between the clouds. But by 4:00pm, I’m mid-work project and the sun has already slipped out of my grasp yet again...
In both English and Spanish, I have experience leading interviews, transcribing and crafting engaging stories that will transport your audience to a different time and place. Whether you are needing blog style entries, newsletters or more journalistic reporting, I can help build up your content with engaging and thought-provoking writing.
The reasons people feel compelled to donate (or not) is strongly correlated with the words we choose. Using current trends and research, I can craft appeals that invite your donors to give generously. Despite financial challenges during a pandemic, I contributed to one NGOs highest reported donation rate after an appeal letter. I can help your company achieve the same.
I have worked with an international NGO through a digital transformation process, assisting them in building a content strategy for their website that is user-centered and data-driven. I would love to help build a cohesive content story on your website.
Everyone should be able to access, understand and interact with the content on your website. I have assisted companies in transforming their web presence to comply with international web accessibility standards. I do this through accessibility audits, staff training and plain language content creation.